Artemis Origination advises MediaMint on its acquisition of DataBeat, a provider of yield optimization, data engineering and analytics services for media platforms and publishers.

Artemis Origination is pleased to announce its buyside origination support for leading AI-Powered revenue operations and marketing services provider Mediamint’s acquisition of DataBeat. The acquisition enhances MediaMint’s offerings, expands its expertise in data-driven solutions for the media industry, and further broadens its leadership and delivery capabilities.

Complement to ongoing Agentic AI framework and SaaS model investments

MediaMint, a leading provider of AI-Powered revenue operations and marketing services, today announced it has acquired DataBeat, a provider of yield optimization, data engineering and analytics services for media platforms and publishers.

The acquisition complements MediaMint’s ongoing investments in its own Agentic AI framework in a service-as-a-software model, as well as partnerships with Snowflake and other leading data and marketing platforms to scale media and marketing use cases. It follows the company’s strategy of targeted acquisitions to broaden its portfolio

Ideal Partner

Established in 2017 in India, DataBeat brings a team of approximately 270 professionals to MediaMint’s global workforce of over 2,500 across offices in Europe, North America, LATAM and Asia. DataBeat’s rapid growth with large enterprise clients demonstrates its deep domain knowledge and technical capabilities in driving revenue,operational efficiency, and data-informed decision making for publishers, AdTech partners and advertisers.

Perfect alignment

“DataBeat’s expertise in yield optimization, data engineering, and data analytics aligns perfectly with the needs of our rapidly growing business,” said Rajeev Butani, Chairman and CEO of MediaMint. “Their addition strengthens our ability to deliver enhanced value to clients by driving revenue growth, streamlining operations, and equipping leadership teams with critical, data-driven insights.”

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